Tuesday, May 23, 2006

Seth Godin on 'overnight failures'

If you are looking to replicate the MySpace effect for your company, Seth Godin has a few words worth heeding:

The challenge for observers, investors and partners...is to avoid the temptation of buying the media infatuation with the overnight success story (which rarely happens overnight). The challenge for marketers is to figure out what daily progress looks like and obsess about that.

Posted by Jackie Danicki on 05/23 at 12:06 AM
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