Wednesday, May 03, 2006

Marketing and PR for the post-brand era

What will marketing look like in ten years? Or five, for that matter?

Let me be more specific:  What will “marketing” look like in a world where all 6.5 billion human beings have a web address as surely as they have a physical one?

When every person is a brand, we will have officially entered the post-brand era, in which the basic model for creating one’s identity will be entrepreneurial.

-Hillary Johnson, IP management consultant, business journalist, entrepreneur, Engagement Alliance advisory board member, and presenter on cultivating internal online communities at What MySpace Means on 21st June in London.