Monday, May 01, 2006

Jackie Danicki

Formerly the Editor-in-Chief of a Swiss financial institution’s niche community e-commerce site, Jackie is the founder of the Engagement Alliance and was a pioneering blogging and RSS consultant with the world’s first specialist blogging consultancy, the Big Blog Company. In 2005, Jackie was appointed Head of Marketing for Latitude, the UK’s largest and most successful search engine marketing agency, where the social media initiatives she introduced saw the company’s press coverage increase sixfold, website traffic increase 7000 per cent, and sales enquiries via the web increase tens of thousands of percentage points. Latitude was also named the UK’s fastest growing media company during her time there. Jackie founded the Engagement Alliance in 2006, and currently consults companies on their marketing, customer service, internal and external communications. In addition to her personal blog, Jackie is the co-creator of Jack & Hill, a beauty blog that has won raves from media outlets such as the New York Times, the Sunday Times Style magazine and Women’s Wear Daily’s Beauty Biz magazine. Upcoming speaking engagements include VNU’s Blogs & Social Media Forum, for which she is also editor of the event’s official blog and host of its official podcast.

Jackie will be moderating the conversations at What MySpace Means, ensuring that delegates enjoy maximum interaction with the presenters, and ensuring that the presenters provide as much value to delegates as possible.