Tuesday, May 02, 2006

Event Programme

On 21 June, 2006 the Engagement Alliance is holding an event in London entitled What MySpace Means: Lessons for Every Brand. This is aimed at anyone - but especially marketing directors, brand managers, and PR strategists - who is interested in finding out how to use social media and cultivation of communities to improve what they do.

Venue: The Charlotte Street Hotel‘s Screening Room, London (nearest Tubes: Goodge Street, Tottenham Court Road)
Time: 2PM - 6PM (with drinks and conversation in between sessions and afterward)

Speakers and topics are as follows:

Heather Hopkins (Director of Research, Hitwise UK): MySpace Strength - analysis of MySpace’s strength and the natural affinities and interests of the MySpace group.

Alistair Shrimpton (UK Manager, Skype): Free-conomics and Community Cultivation - how Skype has built a multi-billion pound company through the cultivation of its own community, and how its upcoming product development plans will extend Skype’s community enabling reach even further.

Bobbie Johnson (Technology Correspondent, the Guardian): Old Media Metamorphosis - the driving principles behind the Guardian’s overhaul to community cultivation, and the lessons for non-media entities in their overwhelming success.

Scott Norvell (Fox News London Bureau Chief): How to Make Headlines with Evolving Media - how self-mobilising online communities and ‘citizen journalism’ are having an impact on the business model of media, and how marketing directors and PR strategists can get more coverage from established outlets in this rapidly changing environment.

Adriana Cronin-Lukas (Founder & Director, the Big Blog Company): MySpace Magnetism - an exploration of the reasons why people are drawn to MySpace, and the light these shine on how other areas of online marketing can be maximised.

Alex Bellinger (Founder, Audacious Communications): Podcasting for the MySpacers and Beyond - how podcasting allows companies to reach and interact with communities beyond the MySpace demographic, and how to ensure the maximum return from the podcast phenomenon.

Hillary Johnson (IP management consultant and founder, Kerabu, Inc): The MySpace Within - how companies can cultivate their own internal MySpaces to enable collaboration and capitalise on the value built around informal social networks.

Antoine Clarke (International Editor, Pharma Marketletter): Rules of Engagement - how highly regulated industries can cultivate communities online, and the lessons for less regulated industries in their struggles.