The 1% rule

Try this on for size:

A common misconception about interactivity is that everyone has to do it for it to be successful. But, in fact, if a small proportion of a community chooses to contribute, they can create great value for all. That is the essence of the internet media economy.

So says Jeff Jarvis, the man who was president and creative director of Advance (Condé Nast’s online arm) and who also created Entertainment Weekly magazine (he now consults the Guardian, the BBC, the New York Times Company, and others).

He is right. To find out more, follow the link on Jeff’s name, or come along on June 21st and find out how it all works - and how it could work for you.