Media still selling audiences, now trying to buy communities

A friend and a known UK vlogger, Danny Fleet, had an interesting run-in with the Old Big Media.

They [CNN] wanted to film me driving around in ‘the style of my vlog’. I asked if I could host it on my site for all and sundry - but to no avail - they wanted £1000 for the usage.

Loaded pun adds:

News agencies don’t interact although they want to give the impression that they do through the addition of comments on their sites, blog readings on the tv news, and user generated video content.

They harvest. They turn us into product and sell us back to ourselves - apparently, at £1000 a shot.

This reminds me of a comment by a Fox News journalist made to Danny Finkelstein at an ASI event about journalism and bloggers a couple of weeks ago.

You don’t sell news anymore, you sell audiences.

Needless to say, the Times journalist looked rather puzzled by this.