Heather Hopkins

Heather Hopkins is Director of Research for Hitwise UK, where she analyses the trends affecting businesses online and works with Hitwise clients to identify opportunities and threats to online business growth. Heather writes regular Insight Reports on the gambling, travel, search and retail sector, covering affiliate marketing, search, and audience profiling. She is a regular speaker at industry conferences and is quoted regularly in trade publications, including NMA and Marketing as well as the dailies including the Financial Times, the Evening Standard, and the Telegraph. Prior to joining Hitwise, Heather was a Vice President with Dalbar, a market research firm in Boston, Massachusetts and Toronto, Ontario.

At What MySpace Means, Heather will present analysis of MySpace’s strength and the natural affinities and interests of the MySpace demographic.