Fox News speaker added to What MySpace Means

I’m very pleased to announce that Scott Norvell, London Bureau Chief of Fox News, has been added to the programme for our event on June 21st. Scott will be discussing how self-mobilising online communities and ‘citizen journalism’ are having an impact on the business model of media, and how marketing directors and PR strategists can get more coverage from established outlets in this evolving environment.

Many thanks to another of our speakers (and Engagement Alliance advisory board member), Adriana Cronin-Lukas, for introducing me to Scott. I spent some time talking to him last night at the speakers’ party that I organised for those of us who were presenters and open space leaders at VNU’s Blogs & Social Media Forum (Scott did not speak at yesterday’s event, but we invited him to the party as a journalist and overall sound guy), and he’s going to have a lot of useful insight for everyone at What MySpace Means next month. Very glad to have you on the bill, Scott!