About the Engagement Alliance

The Engagement Alliance champions the cause of reciprocal value in free markets, based on the belief that customers, employees, and shareholders can all get more value out of voluntary exchange. We help marketing, sales, communications, and customer service professionals get closer to the individuals who make up their key constituencies.

Led by an advisory board of big-picture thinkers in business, media and marketing, our goal is to identify, research, and promote highly effective, customer-aware business practices across a range of disciplines.

For more information and to read the Engagement Alliance blog, go to www.engagementalliance.com.