Monday, May 01, 2006

Adriana Cronin-Lukas

Since founding the Big Blog Company, the world’s first specialist blogging consultancy, in early 2003, Adriana Cronin-Lukas has advised companies in Europe and the US on how to integrate blogging, RSS, and other social media into their online marketing activities. In July 2005, Adriana orchestrated the first ever motion picture release via blog for Hollywood producer Kamal Aboukhater’s film Blowing Smoke. She also advises PR firms on strategy for their clients in the Web 2.0 environment.

A former KPMG management consultant, Lloyd’s broker, and risk analyst, her clients include one of the world’s largest pharmaceutical and FMCG companies, the Adam Smith Institute, National Opinion Poll, Social Affairs Unit, and Kable. Adriana is on the expert advisory board for VNU’s annual Online Information conference, has spoken at events including AdTech, the IAA IAB European Interactive Advertising Forum, the NMA Online Marketing Show, Marketing in a Digital World, South Africa Online Information in Pretoria, Johnson & Johnson’s Global Communication Technology Conference in New York, and the 6th Marketing Summit 2005 in Istanbul. She will soon present at Vloggercon in the US.

Adriana will lead What MySpace Means attendees through an exploration of the reasons why people are drawn to MySpace, and the light these shine on how other areas of online marketing can be maximised.